Leader as Coach

To be an effective leader is to be an effective coach

Effective coaching skills are an essential part of contemporary leadership


“The quality of the conversation determines the quality of the relationship…


…and the quality of the relationship determines the quality of the organisation”

What is ‘Leader as Coach’?


The capability to listen and guide through discussion rather than telling people what to do is called being a ‘leader as coach’. The qualities that are improved by our Leader as Coach program are:


  • Dedicated coaching frameworks and common language
  • Increased engagement and motivation
  • Increased open thinking
  • Increased clarity in communication
  • Increased consistent and supervised quality of coaching delivery
  • Increased productivity and higher performance


Rapid, constant, and disruptive change is now the norm in business. And as such, organisations are moving away from traditional “command and control” practices and toward a model in which managers give support and guidance rather than instructions, and employees learn how to adapt to constantly changing environments in ways that unleash fresh energy, innovation, and commitment.


The role of the manager, in short, is becoming that of a coach.


The notion of Leader as Coach represents an evolution. Coaching is no longer just a form of sharing what you know with somebody less senior, although that remains a valuable aspect. It’s also a way of asking questions to spark insights in the other person. As Sir John Whitmore, a leading figure in the field, defined it, skilled coaching involves “unlocking people’s potential to maximise their own performance.” The best practitioners have mastered both parts of the process — imparting knowledge and helping others discover it themselves — and they can artfully do both in different situations.


It’s one thing to aspire to that kind of coaching, but it’s another to make it happen as an everyday practice throughout the many layers of an organisation. That’s why the Gram Leader as Coach program is a necessity for all.

Leader As Coach Program with Gram Consulting

Our material is recognised as best practice throughout the world. Our aim is to help our participants develop solid personal self-insight as well as highly practical coaching skills.

We teach both principles and practice so that participants develop a solid understanding how coaching works and how they can apply these insights in both their professional and personal lives.

Our content allows for immediate application back in the workplace and involves interactive skills practice throughout the program.

The Third Generation of Workplace Coaching is an evidence-based approach that focuses on the development of the participants as well as the acquisition of coaching skills. It develops solution-focused thinking, “growth mindsets”, and has a significant impact on organisational culture through the “Coaching Ripple Effect”. It works.

The peer-reviewed research clearly demonstrates that the Third Generation approach is effective in both large scale organisation roll-outs and on an individual level.  We have partnered with the world’s best companies ask us more.

Gram Consulting Group uses evidence based and solution focused coaching and tools from a variety of sources including the latest scientific research and academic studies on human behaviour, work place culture and performance. The use of self-evaluation and other feedback tools may be utilised if required.


Developing the leader as coach: insights, strategies and tips for embedding coaching skills in the workplace

Written by Anthony M Grant and Margie Hartley which appeared in “Coaching: An International Journal of Theory, Research and Practice, 2013 Issue 2”

2016 APSCo Awards for Excellence

“Coaching is a big part of my leadership style so it was fantastic to have dedicated time to develop my coaching skills. Margie was brilliant as a facilitator, the content was relevant and linking the material to a personal case study was a great way to showcase its effectiveness.”


— Department Head, Insurance

Download a Leader as Coach Brochure


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