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To be an effective leader is to be an effective coach

The capability to listen and guide through discussion rather than telling people what to do.

Fundamental to all successful leadership is communication, and that means conversations and dialogue. Leadership, at its core, is a series of conversations… fostering open, honest communication and building relationships through dialogue.


Meaningful conversations can spark innovation, drive collaboration, and enhance decision-making processes.

Conversational leadership represents a fundamental evolution in leadership especially with the complexity of communication channels available. Leading through meaningful conversations (two-way dialogue and listening as much as speaking) is increasingly critical for fostering trust, collaboration, and innovation.

The role of the leader, in short, is becoming that of a coach.


The notion of Leadership Conversations represents an evolution. Coaching is no longer just a form of sharing what you know with somebody less senior, although that remains a valuable aspect, it’s also a way of asking questions to spark insights in the other person.


As Sir John Whitmore, a leading figure in the field, defined it, skilled coaching involves “unlocking people’s potential to maximise their own performance.” The best practitioners have mastered both parts of the process — imparting knowledge and helping others discover it themselves — and they can artfully do both in different situations.


It’s one thing to aspire to that kind of coaching, but it’s another to make it happen as an everyday practice throughout the many layers of an organisation. That’s why the Gram Leadership Conversations program is a necessity for all.

"The quality of the conversation, determines the quality of the relationship...

…and the quality of the relationship determines the quality of the organisation

Prof. Anthony M Grant

Gram's Leadership Conversations material is recognised as best practice throughout the world. Our aim is to help our participants develop solid personal self-insight as well as highly practical coaching skills.

We teach both principles and practice so that participants develop a solid understanding how coaching works and how they can apply these insights in both their professional and personal lives.

Our content allows for immediate application back in the workplace and involves interactive skills practice throughout the program.

The Third Generation of Workplace Coaching is an evidence-based approach that focuses on the development of the participants as well as the acquisition of coaching skills. It develops solution-focused thinking, “growth mindsets”, and has a significant impact on organisational culture through the “Coaching Ripple Effect”. It works.

Business Interview
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