IGROW: Using a Coaching Tool to Make Better Decisions

Decision-making is a hot topic for many of the teams we work with — decisions not being made, decisions not being supported, decisions revisited again and again. The antidote is often a shared structure, and one of the most useful is a coaching tool called IGROW.

Why a shared decision-making structure helps

Different decisions need different deliberation, but a single, common decision-making process — adopted by individuals and teams alike — creates a shared language that increases productivity, prevents conflict and builds confidence in the path forward.

How IGROW works

Rather than introduce something new, we use IGROW, the universal coaching tool, as a decision-making process. It helps individuals and teams understand the issue and the decision to be made, spot the gap between goals and the present situation, get clear on the facts, suspend assumptions, evaluate options, assess potential outcomes, and choose the most appropriate course of action for now. The structure lets decisions be made in a timely way — and gives people the confidence to move forward and own them.

Frequently asked questions

What is IGROW?

A coaching tool used as a structured decision-making process — helping individuals and teams clarify the issue, evaluate options and choose a course of action with confidence.

Why use a decision-making structure?

A shared structure creates a common language, reduces conflict and revisiting, and helps people make timely decisions they're willing to own.