What do you actually mean when you say “team”? NASA astronaut Christina Koch drew a sharp line after the Artemis II mission: a team works together; a crew relies on each other. The distinction matters — especially when pressure rises, priorities compete, and no one has the full picture. The question of whether you are a team or a crew shapes how you perform when it's hard. Same word, different assumptions For some, “team” means clear roles and individual accountability. For o

Coaching the leader won't fix the team. Many organisations invest in coaching their leader — and it works: the leader grows more self-aware, more deliberate, better under pressure. But the team around them often operates exactly as before. This is why team coaching matters: it develops the system, not just the individual. Why developing one leader isn't enough When only the leader changes, the team's patterns stay put. Decisions still take time. The same tensions sit beneath